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Elderwood Agency
Est. — A Creative & Strategic Advisory Studio

Elderwood Agency

"The strongest organizations are designed with intention."

We help organizations navigate growth, strengthen culture, elevate brands, and solve meaningful business challenges through collaborative thinking, strategic insight, and human-centered design.

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— About the Agency

Two perspectives.
One strategic advantage.

The Elderwood Agency was founded on a simple belief: the strongest business decisions rarely come from a single perspective. They emerge through thoughtful collaboration, diverse expertise, and meaningful conversation.

By bringing together experience in organizational culture, employee experience, brand strategy, marketing, and business transformation, we help organizations uncover opportunities they may not have seen before.

Every engagement benefits from two strategic partners working alongside your team to ask better questions, challenge assumptions, and design thoughtful solutions that create lasting impact.

Our work lives at the intersection of people, brand, leadership, and business.

— Meet the Founders
Lina Elder

Lina Elder

Founding Partner · Creative & Strategic Advisor

Lina helps organizations create environments where people feel connected, inspired, and empowered to do their best work.

Drawing from years of executive partnership, employee experience, leadership engagement, and organizational culture, she designs experiences and strategies that strengthen how people connect with leaders, one another, and the mission of the organization.

Her work blends creativity with business strategy, transforming complex organizational challenges into thoughtful experiences that build trust, alignment, and lasting impact.

Areas of Expertise
  • Employee Experience
  • Organizational Culture
  • Leadership Strategy
  • Executive Partnership
  • Learning Experiences
  • Experience Design
  • Executive Retreats
  • Internal Communications
  • Creative Strategy
Jayelle Dorsainville

Jayelle Dorsainville

Founding Partner · Brand Strategy & Marketing Advisor

Jayelle helps organizations build brands that people trust, remember, and choose.

With deep expertise in brand strategy, integrated marketing, social influence, and digital transformation, she partners with organizations to connect business objectives with meaningful customer experiences and measurable growth.

She believes the strongest brands begin with understanding people first, combining strategic thinking, creativity, and insight to help organizations remain relevant in an ever-changing marketplace.

Areas of Expertise
  • Brand Strategy
  • Integrated Marketing
  • Social & Digital Advertising
  • Consumer Insights
  • Marketing Transformation
  • Strategic Communications
  • Business Growth
  • Executive Leadership
  • Innovation
— Why We Built Elderwood

We created The Elderwood Agency because we believe organizations deserve more than one perspective.

The most meaningful solutions rarely come from a single discipline.

They emerge when strategy meets creativity.
When marketing informs culture.
When operational thinking complements human-centered design.
When experienced partners challenge one another before advising yours.

That's how we work. And that's what every client engagement receives.

— Begin

Let's start a
better conversation.

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